Dielle
London-based beauty brand
Strapline, brand messaging, manifesto, web copy
Brand strapline
Homepage banner copy
Homepage copy
Opt-in pop-up copy
Essentialist beauty manifesto
"Showing up as your authentic self, every day of your life, is what beauty should be all about.
But we're often told that we need to be more, weigh less, do better, or look different to be valued.
These messages are at best distracting and at worst wrecking to our self-confidence.
So we're changing the narrative.
The beauty industry should be about serving women--not holding them captive to exclusive and elusive standards.
We believe you're at your best when you live from a deep knowing of who you are and what matters to you--just the essentials.
This is essentialist beauty: embracing self-care rituals that serve your life, and leaving the rules, taboos and "shoulds" behind."
